Contour Design is happy to announce the appointment of Lars ChristianLund as Chief Executive Officer, effective 1 December.
Lars has spent his career helping people work and feel their bestthrough smarter, user-centric technology. He brings more than 20 years ofexperience in commercial leadership and brand transformation, including keyroles in some of Denmark’s leading health-tech companies.
Lars began his career in healthcare at Maersk Medical before moving intosenior commercial positions at Unomedical and later Ambu, where he helpedaccelerate global sales and expand product adoption across key markets. He thenspent six years at 3Shape, most recently as Senior Vice President for Marketingand Business Development. During his tenure, 3Shape strengthened its positionas the global leader in digital dental scanners, earning Lars a nomination as"CMO of the Year" for his work driving growth, brand strategy andteam performance.
Most recently, Lars served as CEO of Hedia, a digital health companyfocused on supporting people with insulin-dependent diabetes throughuser-friendly tools that simplify daily disease management.
Known for his ability to challenge convention and push categoriesforward, Lars has a proven record of driving growth in companies similar toContour. Beyond continuing the momentum in Contour’s core business, Lars willalso focus on expanding the company’s presence in the healthcare segment.
“Contour has always stood out as an innovator with a clear purpose:helping people feel great at work,” says Lars Christian Lund. “The combinationof ergonomic expertise, proven product performance and a trusted brand is apowerful platform for future growth. I look forward to working with the team tobuild on Contour’s momentum and unlock the next wave of growth.”
Contour Design will continue advancing its long-term strategy ofimproving the everyday health, comfort and productivity of workers worldwide.With more than 30 years of ergonomic expertise and thousands of customers whoreport relief from strain and pain, Contour remains committed to helping peoplework better, feel better and, ultimately, work miracles.